TOUGH & MERCILESS

Flannel designs and pattern illustration for the RSVLTS x Yellowstone collection. In addition to creating two plaids that fit the Dutton Ranch aesthetic, we drew inspiration from vintage Charles Marion Russell illustrations and Louis L'amour paperbacks to capture the rugged mystery of Yellowstone’s morally ambiguous cowboy, Rip Wheeler, to create the pattern for the “Tough & Merciless” button-down.